Internet Strategy Development/Execution
Xblu will assess your needs and recommend short and long-term marketing strategies to help you grow your business. In addition, we can help you choose the right technological platforms, applications and processes to improve your bottom line.
Website/application development is at the core of Xblu’s suite of services. We are an experienced leader in the development of websites and applications from the simple to the most complex. Key features include:
• Easy to update content through the use of intuitive open source content management systems
• Interface and structural design that provides users with trouble-free website navigation
• Ability to easily change and/or add copy, images, links, pages/sub-pages and more through our Administration section.
• User-friendly automation of repetitive tasks for greater productivity
Expand the power of WordPress CMS with customized themes and functionality by having Xblu assess and develop according to your exact needs. Xblu also hosts WordPress sites for increased performance and reliability.
Whether you’re starting from scratch or revamping your existing eCommerce website, we’ll give you a fresh design that will provide a great customer experience and increased transactions. Our ultimate goal is to maximize the potential of your website through effective eCommerce design, custom development, increased conversions and strategic management.
Internet Marketing (SEO, Social, Viral, Email)
Xblu will assist you in developing internet strategies around your long-term goals. Xblu has developed a full suite of tools to execute your internet marketing strategy and achieve your sales and marketing goals. Below is a list of Xblu development tools and capabilities:
SEARCH ENGINE OPTIMIZATION (SEO)—Xblu will build a complete internet marketing strategy, design a website around search engine optimization, and then apply resources monthly to positively grow your search rankings—especially targeting your market to generate positive return on investment.
CONTENT CREATION/OPTIMIZATION—First and foremost, the copy which is used for your website must be written to communicate to your viewer. Xblu has professional staff copywriters which will craft the right content to effectively communicate your message, your services and your products. Good SEO copywriting also needs to be clearly directed toward the keywords and the markets which you serve the best. Through the development of your internet marketing strategy, Xblu will identify the proper keywords and markets to target. Once we have helped you develop the foundation message, Xblu will help you continue to add and build on the content with up-to-date industry trends; product and service changes; and announcements/promotions/messages communicated in conjunction with email marketing.
SOCIAL NETWORK MANAGEMENT—Xblu has vast knowledge of the latest social networking platforms and will develop a results-oriented strategy for increasing the presence of your business online. Xblu will create, provide content for, and manage your Facebook, Twitter and other emerging social networking platforms.
EMAIL MARKETING—Xblu has used email marketing with very strong return on investment by helping clients reach their prospective customers and current customers who have asked to receive information via email. Xblu will help you remarket to existing customers and also tell prospects about product announcements, promos, new offerings and much more. Xblu will help you develop a strategy—whether it's short term or long term. We'll help you write and craft the right message, and develop the landing page which the viewer will visit on your website. Xblu will then guide you in developing the email address lists from your prospects and customers, and then help you send out the emails. Xblu will track the results of the campaign and help you manage the email lists to continue to grow the marketing results.
Whaleworx (a media-management divison of Xblu)
Media Generation & Management
Media support is critical for any successful marketing strategy. Xblu will optimize the integrity of your brand though our Whaleworx division. We can organize, publish and consult on materials used to promote your brand, including digital assets such as graphics and video content. When a media outlet requests a photo or video in regards to your company, we will be on hand to send it to them from our archive. We also create:
• Marketing materials
• Graphic integrity and color scheme for the website(s) and/or email marketing template(s)
• Videos for television, the web and mediums such asYouTube
• Images (including graphics and photos)
All of this media can be stored and accessed on high-speed servers 24 hours a day.
Full Service Design & Advertising
Consider Xblu for your all of your branding and advertising needs. Xblu's highly creative staff can develop world-class branded materials and develop the media to target appropriate markets.
Reasonably-priced website and application hosting and support are important aspects for web and technology-related services. Xblu manages its own top-of-the-line Red Hat Enterprise servers, in which a variety of applications and websites reside. Red Hat Enterprise has proven to be the leader as a secure and reliable platform for a variety of applications. Xblu’s team of consultants posses superior skills for building, optimizing and maintaining these complex operating systems. All servers are tested, optimized and load balanced for optimal performance. We can even build and/or host a dedicated server for you and your day to day critical operations.
Xblu is here to support and manage all of your internet efforts. Our friendly and knowledgeable staff will assist you in a variety of tasks from logging you into your website, to customizing applications to fit your changing needs.
CONTACT US TODAY TO GET YOUR NEXT PROJECT ROLLING