xblu, inc. :: rapid response marketing solutions

Email marketing is one of the lowest cost, most reliable and effective way to manage your existing and potential customer relationships. With directblu™, you can be sure to comply with the laws and standards of email marketing and communication. Anti-spam legislation can be very strict; we provide features such as double-opt-in, IP logging and permanent unsubscribe which are essential aspects of your marketing program. Directblu™ - The web-based Email & SMS Marketing System.

Directblu™ - The web-based Email & SMS Marketing System

Editor included. Xblu will create complex layouts with pictures and descriptions using WYSIWYG.
Xblu uses tools such as HTML editor’s, Dreamweaver and more to create the content. Xblu is a preferred partner of Constant Contact, which is the application provider for the the delivery of the email campaigns.
Viral Marketing Feature maximizes your opportunities. The system possesses a Send-to-a-Friend link into emails so recipients can forward the email to their friends and colleagues. and a link so that they can subscribe permanently as well.

Built-in tools consist of email server testing, database & site backups and SMS configuration.
Xblu encourages its customers to organize their own emails by campaign as well as group. Now you can refer to emails using your own message title - not the subject line.
Email Statistics and Charts - More statistical and chart oriented information about sent emails and clicked links. This includes fastest and average send, number of views, opens and bounces.

Comprehensive online performance

Comprehensive online performance Directblu™ is the product Xblu utilizes to offer full service solutions that manage your online campaigns virtually. Xblu , automates the email campaign creation and sending process so its customers can focus on others aspects of their business.

Simple but comprehensive administration.
Browser-based management means you can work/manage data from anywhere there's an Internet connection.
Double opt-in verifies user subscriptions and keeps you compliant with the Ant-SPAM laws.
Customizable auto-generated system emails.
Automated online unsubscribe.
Automated online bounce handling.
Automatic prevention of adding un-subscribed users with permanent blocked list feature.
Block free email addresses.
Importable and exportable data as XML, CSV or Excel files.
Create new MIME types for unique attachments.

Manageable online backups at the click of a button.
Manageable campaigns and assign categories.
Ability to create custom sub-groups for campaign deliveries to demographic skews.
Ability to capture unlimited data from subscribers and optionally re-use to personalize email and SMS messages.
Capability of Creating SMS campaigns as easily as managing emails.
Directbu's subscription form connects through any website regardless of the technology used. Can be used inline or as a pop-up window.
Highest performance guaranteed using Zend optimization technology.
Runs on any web-server with PHP & MySQL.

DirectBlu at a glance

Multi-administrator system.

Emails can be edited in Directblu™, or using an external HTML editor.

Emails can be sorted into campaigns for more efficient management.

Directblu™ allows blocking and will not send to people who are blacklisted.

Bounced mail is handled automatically on the server.

Check-in / Check-out allows mutliple authors to work simultaneously.

Web-based system configuration.

Database backups with online and offline storage.

Site backups can be stored online or locally.

Directblu™ can send messages with attachments of any type.

Double opt-in helps you comply to anti-spam legislation.

Send SMS campaigns just as you would with emails.

Viral marketing with "Send-to-a-friend".

Scedule deliveries to run unattended at specified times.

Fully customisable subscribe form with unlimited data fields.

Customise system generated emails to subscribers.

Email tracking & reporting for opens, link clicks & unsubscribes.

Automated unsubscribe allows users to self-manage.

Directblu™ uses the Oi! Email Marketing Engine. Copyright © 2005 Miro International.

© 2005 xblu